IS Ulaanbaatar · Docathon × Service Learning

I gave students cameras and accidentally solved our school's biggest credibility problem.

Mark Cowlin · Service Learning & Admissions, ISU
IS Ulaanbaatar · Docathon × Service Learning

We said all the right things. None of it was believable.

Visit any international school website and you'll find the same phrases: holistic education, global citizenship, community engagement. ISU had strong programmes — but those values lived in mission statements, not in the experiences students actually had or the stories the school could honestly tell.

Service learning existed. Real reflection didn't. Students arrived, helped, and left — without being required to slow down, question, or articulate what any of it meant.

The Gap

Strong values on paper. No authentic evidence of those values in lived student experience.

The Risk

Without structured reflection, community work becomes a résumé line — not a formative experience.

Filming forced us to slow down a bit, ask better questions, and truly understand what matters to them.
— Victor, ISU Student
02 — The Approach

Documentary storytelling, built into service —not bolted on.

Rather than adding filmmaking as an extra activity, Docathon was embedded directly into ISU's IB servicelearning programme. Students partnered with the Dolma Ling Community Centre and its Soup Kitchen — notto produce promotional content, but to listen, observe, and represent community stories with care and ethicalintent.

1
Embed, don't add

Documentary practice replaced passive volunteering. Students were required to investigate, pay attention, and reflect — with cameras as the forcing function.

2
Ethics first

The focus was on responsible representation — empathy, narrative purpose, and respect for community partners. Not promotion. Not marketing.

3
Films as evidence

Finished films served multiple audiences: assessed by teachers as learning evidence, shared by Dolma Ling for fundraising, and used by ISU as authentic school narrative.

It's not their problem. It's all of our responsibility — because it could have been any of us.
— Saranzaya, ISU Student
03 — The Evidence

What students said. What actually changed.

"Instead of coming just to make a film to help, I realised we were also there to listen to the community. Filming forced us to slow down a bit, ask better questions, and truly understand what matters to them."
Victor
"Being there gave me a perspective on the world that I don't usually get. It really broadened how I see people and situations."
Bilguunzaya
"As a group, we talked a lot about what local impact lookslike and how a small community organization fits intolarger conversations. That process opened my eyes to howmany ways a story can be delivered to the world."
Khuslen
"It's not their problem. It's all of our responsibilitybecause it could have been any of us."
Saranzaya
3
Student films produced on first cohort
Films used by community partner for fundraising & awareness
0
Marketing briefs written — the stories emerged from real learning
Stronger listening, deeper questioning, greater confidence inhow students articulated their learning.
Dolma Ling used student films to raise funds and increasecommunity awareness — standing behind every story.
ISU gained authentic school narratives — student-created,credible, and free of marketing polish.
Watch — Student Film about Dolma Ling, by ISU Students
04 — The Invitation

Three things worth taking away.

01
Reflection doesn't just happen — build it in.

If students aren't helped to pause and make sense of their experiences, the opportunity for deeper learning is missed. Docathon provides the structure to make reflection unavoidable.

02
Student storytelling is better evidence than any brochure.

Student-created stories show growth, understanding, and purpose far more clearly than slogans or marketing messages ever could. The voice and meaning come from the students themselves.

03
When learning is real, the story takes care of itself.

This comes down to leadership and strategy, not marketing. When schools create the conditions for genuine community engagement, the narrative follows naturally.

Bring Docathon to Your School
Ready to turn your school's values into stories students actually tell?
Get in Touch

Explore Stories That Matter

Meet the 'Humans of Docathon' - students, educators, and communities telling stories that build empathy and inspire impact.

A world full of Stories

Students and teachers worldwide host Docathons, mentor peers, and inspire their communities through the power of film.

From classrooms in Tanzania to conferences in Monaco, these stories show that impactful change can start anywhere.

Student Spotlight

Student Spotlight

See how students develop confidence, voice, and leadership by telling stories that matter—earning recognised credentials along the way
After taking part in one of the very first Docathons, Katie was inspired to bring a Docathon event to her own school—giving students the opportunity to tell powerful stories about their communities and share them with peers across East Africa and beyond.

✅ Led the planning and delivery of a hosted Docathon event
✅ Ran a Docathon After-School Activity club to support student filmmakers
✅ Earned two leadership credentials.
READ MORE ABOUT KATIE'S STORY

Student Films

Watch  other remarkable Docathon submissions from around the world

BEYOND LIMITATIONS

Original film by Julianne from Foundation University in the Philippines.

A GIRL WITH A DREAM IS ON FIRE

Original film by Katie from International School of Tanganyika in Tanzania.

Light of hope

Original film by Year 5 students from British School Manila in the Philippines.

RAINDROP

Original film by Ana, Eli, Henna, Kalin, and Kiaan from Shanghai Community International School in China.

 Budapest Bike Mafia

A film by CAS student David

Dolma Ling Soup Kitchen

International School of Ulaanbatar,
Kazakhstan

Student Voices

"I got to connect, empathise, laugh and make new friends. Thank you Docathon for the opportunity!" Katie, Tanzania
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"Taking part in Docathon opened my mind and changed my perspective on how I should treat life", Student,
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"At a certain point, making my film became less of a school project, and more of a call to action", Student, British School Manila, Philippines.
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"I used to be shy. Now I’ve told a story that reached three continents.” — Student, Philippines
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school stories

When Schools Move From Slogans to Stories

Discover how to connect learning and marketing at your school

Student-created stories show growth, understanding, and purpose far more clearly than slogans or marketing messages ever could.
Mark Cowlin, Service Learning & Admissions, IS Ulaanbaatar
Learn More

Bringing Service & Sustainability Week to Life

200+ students | Grades 7–9

“The documentary process makes sure students listen deeply… It puts community voices front and centre.”
Michael Guinness, Service & Sustainability Lead, British School Manila
Learn More

From Classroom to Changemaker

80 students, Grade 10

“Docathon aligned well with our curriculum and gave students a public platform to share and celebrate their work.”
Jay Goodman, Changemaker Teacher, International School Nido de Aguilas, Chile.  
Learn More

A Regional Showcase of Student Stories

10+ European Schools In collaboration with the Changemaker Conference

“Storytelling is one of our greatest community assets and Docathon elevates the stories of local communities to the global stage. “
Dom Verwey, G6–12 Service Learning Coordinator & DP Core Educator, American International School of Budapest
Learn More

Ready to dig deeper into how Docathon can work in your school or classroom?

EXPLORE THE DOCATHON DISCOVERY HUB

MAD Stories

Why storytelling matters—and what students, educators, and the communities behind the stories are teaching us about learning, empathy, and impact.

BLOG

MAD Courses’ innovative and interactive program, the ChangeMaker LaunchPad (CMLP), stands as a testament to the power of collaboration. We want to celebrate the people who made this program come to life. We had experts in Media, Business, Education who worked with our community partners, a range of individuals whose diverse backgrounds and expertise converge to form a powerhouse of inspiration. As we honour the architects of the ChangeMaker LaunchPad, we delve into the unique stories of these changemakers.

A glimpse into the Changemaker Launchpad (CMLP)

Business Experts:

Leading the charge are social entrepreneurs and industry experts. Sophie, our Head of Partnerships, studied international business in France, before she travelled the world to join social enterprises in Latin America and Asia. Aline, our Head of Impact, channels her corporate social responsibility (CSR) background from the banking sector into meaningful impact programming. Andrea, a former marketing professional, embarked on a profound life change, becoming a tour guide and closely collaborating with our community partners and now heads our interactive video storytelling.

Media Experts:

The visionary behind MAD, our CEO and founder Tom, was once a journalist, and inspires us all with his incredible storytelling skills. Roslynn and Roxy, our video team, are digital storytelling maestros, adept at weaving narratives that resonate with audiences globally. And finally Vimeo London brings interactivity to our videos, making the experience so much more immersive.

Education Experts:

Suji, our co-founder, leverages her extensive experience as an international educator and service coordinator. Compass Education contributes invaluable systems thinking tools, while Global Co Lab facilitates global connections through SDG hubs and the Teens Dream Challenge. Continuous feedback from partner schools, educators, and students shapes the evolution of the program.

Community Partners:

We draw inspiration from the Zambales Yangil community, whose stories provide real-life exposure to our students, and an opportunity to practice the tools they learn about before working on their own projects.

MAD Travel, led by our remarkable CEO Raf, frequently visits communities to ensure on-the-ground presence and follow up on community development initiatives.

Behind the scenes filming at Gawad Kalinga Silver Heights
Behind the scenes filming Benjie around Metro Manila

The importance of collaboration in education cannot be overstated - we are living SDG 17: Partnerships for the Goals.  In uniting industry, media, education, and community experts, the CMLP creates a shared value that transcends individual contributions. It fosters a sense of unity and purpose, ensuring that stakeholders rally around a singular cause—the empowerment of future changemakers.

The journey towards a better world is not a solitary one; it is a collective endeavor. The Changemaker LaunchPad stands as a testament to the belief that when diverse talents and perspectives come together, they can catalyse transformative change.

Tom Graham

February 4, 2024

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We feel very lucky to regularly have interns working with us at MAD (Make A Difference) Courses ; we know that they learn a lot while working with us, but we also learn a TON from them! Colleen Miller was wonderful to have on board, and we are pleased to share with you her reflections on her time with us.

If you or somebody you know is interested in doing an internship with a cool social enterprise that empowers students and communities through interactive online learning, reach out to Sophie Peccaud at sophie@madcourses.com! Let’s hear from Colleen:

Hello! My name is Colleen, and I am a university student who has been volunteering with MAD Courses for the past couple of months. At university, I study International Relations, and I am very interested in helping people around the world! Being a volunteer at a social enterprise has been a wonderful journey that combines passion with purpose. At MAD, I have seen a dynamic environment where innovation meets impact which has allowed me to not only learn about other communities around the world but also makes me feel like I am contributing to society, by learning tools useful to help our world in the future. Without MAD’s deep-rooted partnerships, masterful storytelling, and engaging curriculum development, MAD courses would not be able to leave such an impressive impact on its audience and me!

Coleen and the team

Deep-rooted partnerships

When I first started volunteering at MAD, I instantly noticed the strong connection they had with their community partners. One example of this is their connection with the community of Zambales. Seeing how MAD has not only been able to collaborate with the community but also share their stories to audiences globally is very inspiring. From not only a volunteer but from a student's perspective, working at a company that treasures deep-rooted partnerships is a fantastic opportunity for people of all ages to see how collaborative growth with other communities is important. The chance to be part of a workplace where partnerships are not just valued but essential to the company values opens doors to new learning experiences.

Engaging curriculum development

They have designed a comprehensive curriculum around each adventure, making learning a thrilling journey for schools, universities (especially business schools worldwide), and corporate employees. MAD’s different courses effectively engage audiences.  Looking back on other ways I have learned about sustainability or the UN SDGs, having them be taught with an engaging curriculum would have made it even more exciting and made me want to learn more. As a student, the opportunity to volunteer at a company that places emphasis on creating a captivating curriculum gives me hope that more students will be open to learning & change the world.

Masterful storytelling

Seeing their cutting-edge technology, such as interactive videos, to captivate and immerse the audience with their storytellers and community partners. As a student, storytelling videos are a captivating gateway to learning. They take me on a visual and narrative journey that brings lessons to life in ways textbooks often can't. Seeing these communities in videos and not just reading about them, meeting members of the community and even being able to ask them questions is such a new, interesting, and especially valuable way to learn. MAD’s videos weave complex ideas into relatable stories, making it easier for me to grasp challenging concepts.

Sights and the people you’ll get to meet at GK Silver Heights

My experience volunteering at MAD Courses has been such a valuable experience. Being immersed in an environment that values collaboration and shared goals, I've witnessed the power of meaningful relationships with community partners. It's within this inspiring social enterprise MAD Courses that my journey as a university student has gone beyond conventional boundaries, giving me more enjoyment for learning that goes beyond the classroom, paving the way for a future where education becomes a boundless adventure filled with discovery and impact!

Suji DeHart

January 29, 2024

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OUR PARTNERS
We have partnered with over 50 leading schools, universities, corporations and non-profit organisations to create and share impactful stories with the world.
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