IS Ulaanbaatar · Docathon × Service Learning

I gave students cameras and accidentally solved our school's biggest credibility problem.

Mark Cowlin · Service Learning & Admissions, ISU
IS Ulaanbaatar · Docathon × Service Learning

We said all the right things. None of it was believable.

Visit any international school website and you'll find the same phrases: holistic education, global citizenship, community engagement. ISU had strong programmes — but those values lived in mission statements, not in the experiences students actually had or the stories the school could honestly tell.

Service learning existed. Real reflection didn't. Students arrived, helped, and left — without being required to slow down, question, or articulate what any of it meant.

The Gap

Strong values on paper. No authentic evidence of those values in lived student experience.

The Risk

Without structured reflection, community work becomes a résumé line — not a formative experience.

Filming forced us to slow down a bit, ask better questions, and truly understand what matters to them.
— Victor, ISU Student
02 — The Approach

Documentary storytelling, built into service —not bolted on.

Rather than adding filmmaking as an extra activity, Docathon was embedded directly into ISU's IB servicelearning programme. Students partnered with the Dolma Ling Community Centre and its Soup Kitchen — notto produce promotional content, but to listen, observe, and represent community stories with care and ethicalintent.

1
Embed, don't add

Documentary practice replaced passive volunteering. Students were required to investigate, pay attention, and reflect — with cameras as the forcing function.

2
Ethics first

The focus was on responsible representation — empathy, narrative purpose, and respect for community partners. Not promotion. Not marketing.

3
Films as evidence

Finished films served multiple audiences: assessed by teachers as learning evidence, shared by Dolma Ling for fundraising, and used by ISU as authentic school narrative.

It's not their problem. It's all of our responsibility — because it could have been any of us.
— Saranzaya, ISU Student
03 — The Evidence

What students said. What actually changed.

"Instead of coming just to make a film to help, I realised we were also there to listen to the community. Filming forced us to slow down a bit, ask better questions, and truly understand what matters to them."
Victor
"Being there gave me a perspective on the world that I don't usually get. It really broadened how I see people and situations."
Bilguunzaya
"As a group, we talked a lot about what local impact lookslike and how a small community organization fits intolarger conversations. That process opened my eyes to howmany ways a story can be delivered to the world."
Khuslen
"It's not their problem. It's all of our responsibilitybecause it could have been any of us."
Saranzaya
3
Student films produced on first cohort
Films used by community partner for fundraising & awareness
0
Marketing briefs written — the stories emerged from real learning
Stronger listening, deeper questioning, greater confidence inhow students articulated their learning.
Dolma Ling used student films to raise funds and increasecommunity awareness — standing behind every story.
ISU gained authentic school narratives — student-created,credible, and free of marketing polish.
Watch — Student Film about Dolma Ling, by ISU Students
04 — The Invitation

Three things worth taking away.

01
Reflection doesn't just happen — build it in.

If students aren't helped to pause and make sense of their experiences, the opportunity for deeper learning is missed. Docathon provides the structure to make reflection unavoidable.

02
Student storytelling is better evidence than any brochure.

Student-created stories show growth, understanding, and purpose far more clearly than slogans or marketing messages ever could. The voice and meaning come from the students themselves.

03
When learning is real, the story takes care of itself.

This comes down to leadership and strategy, not marketing. When schools create the conditions for genuine community engagement, the narrative follows naturally.

Bring Docathon to Your School
Ready to turn your school's values into stories students actually tell?
Get in Touch
A Case Study Featuring
Case Study: The British School Manila

How Docathon is transforming service learning through the power of storytelling

Michael Guinness, former Service & Sustainability Coordinator at The British School Manila
The Question

What happens when service learning stays on the surface?

Many schools run service programmes that are well-intentioned but transactional. Students arrive with solutions before they've heard the story. Communities are "helped" without ever really being understood — and the experience fades quickly.

The Question

Listen first. Film second.

Docathon encourages a subtle yet powerful change in how students approach service learning. Instead of arriving with answers, students arrive with questions, and time.

Traditional model
Identify problem
Design solution
"Help"
Docathon model
Listen to story
Understand lived experience
Reflect
Respond with humility
The films were later screened at 'Docathons' across grade levels and at International Evening, extending their impact beyond the classroom.
The Impact

Students, communities, and partnerships transformed

Through purposeful filmmaking, students begin to see community engagement as more than volunteer work or a checklist of tasks. It encourages them to build genuine connections, understand people's daily lives, and listen to stories that leave a lasting impact.

K
Krishaa
BSM Student

"I understood the importance of listening rather than acting… walking alongside the community instead of trying to fix things."

R
Riley
BSM Student

"Every person deserves the chance to thrive, regardless of where they're born."

The community perspective

The NGO partnership

A
Aera Landicho
Upskills Scholar

"There's no discrimination. You can see how much they love what they're doing for the community and their genuineness in helping."

J
Jannen Montiba
OIC for Education, Upskills Foundation

"It has been a decade since BSM helped us, and they never stop showing their compassion and empathy for the community."

Want to know how BSM made it happen?

See how they embedded Docathon across multiple grade levels here.

Explore Stories That Matter

Meet the 'Humans of Docathon' - students, educators, and communities telling stories that build empathy and inspire impact.

A world full of Stories

Students and teachers worldwide host Docathons, mentor peers, and inspire their communities through the power of film.

From classrooms in Tanzania to conferences in Monaco, these stories show that impactful change can start anywhere.

Student Spotlight

Student Spotlight

See how students develop confidence, voice, and leadership by telling stories that matter—earning recognised credentials along the way
After taking part in one of the very first Docathons, Katie was inspired to bring a Docathon event to her own school—giving students the opportunity to tell powerful stories about their communities and share them with peers across East Africa and beyond.

✅ Led the planning and delivery of a hosted Docathon event
✅ Ran a Docathon After-School Activity club to support student filmmakers
✅ Earned two leadership credentials.
READ MORE ABOUT KATIE'S STORY

Student Films

Watch  other remarkable Docathon submissions from around the world

BEYOND LIMITATIONS

Original film by Julianne from Foundation University in the Philippines.

A GIRL WITH A DREAM IS ON FIRE

Original film by Katie from International School of Tanganyika in Tanzania.

Light of hope

Original film by Year 5 students from British School Manila in the Philippines.

RAINDROP

Original film by Ana, Eli, Henna, Kalin, and Kiaan from Shanghai Community International School in China.

 Budapest Bike Mafia

A film by CAS student David

Dolma Ling Soup Kitchen

International School of Ulaanbatar,
Kazakhstan

Student Voices

"I got to connect, empathise, laugh and make new friends. Thank you Docathon for the opportunity!" Katie, Tanzania
This is some text inside of a div block.

Heading

This is some text inside of a div block.
"Taking part in Docathon opened my mind and changed my perspective on how I should treat life", Student,
This is some text inside of a div block.

Heading

This is some text inside of a div block.
"At a certain point, making my film became less of a school project, and more of a call to action", Student, British School Manila, Philippines.
This is some text inside of a div block.

Heading

This is some text inside of a div block.
"I used to be shy. Now I’ve told a story that reached three continents.” — Student, Philippines
This is some text inside of a div block.

Heading

This is some text inside of a div block.

school stories

When Schools Move From Slogans to Stories

Discover how to connect learning and marketing at your school

Student-created stories show growth, understanding, and purpose far more clearly than slogans or marketing messages ever could.
Mark Cowlin, Service Learning & Admissions, IS Ulaanbaatar
Learn More

Transforming Service Learning through the Power of Storytelling

200 students | grades 6-8

“The documentary process makes sure students listen deeply… It puts community voices front and centre.”
Michael Guinness, former Service & Sustainability Coordinator at The British School Manila
Learn More

From Classroom to Changemaker

80 students, Grade 10

“Docathon aligned well with our curriculum and gave students a public platform to share and celebrate their work.”
Jay Goodman, Changemaker Teacher, International School Nido de Aguilas, Chile.  
Learn More

A Regional Showcase of Student Stories

10+ European Schools In collaboration with the Changemaker Conference

“Storytelling is one of our greatest community assets and Docathon elevates the stories of local communities to the global stage. “
Dom Verwey, G6–12 Service Learning Coordinator & DP Core Educator, American International School of Budapest
Learn More

Ready to dig deeper into how Docathon can work in your school or classroom?

EXPLORE THE DOCATHON DISCOVERY HUB

MAD Stories

Why storytelling matters—and what students, educators, and the communities behind the stories are teaching us about learning, empathy, and impact.

BLOG

What if the transformational potential of a field trip could be made more accessible to everyone, and throughout the school year? At MAD Courses, we believe in the transformative power of interactive videos for education. Why? Because they enable us to recreate the same learning experience students might have when visiting a far flung community, but without the same hassle, expense or carbon footprint! As a result, interactive videos have emerged as a potent resource for classrooms, revolutionising the learning experience. How? 

  • Increased Engagement: Interactive videos combine visual, auditory, and interactive elements, catering to diverse learning styles. This multimedia approach captures students' attention, encouraging active participation and enhancing retention.
  • Enhanced Comprehension: Complex concepts become more manageable through interactive videos' bite-sized, visually appealing segments. Students can pause, rewind, and replay content at their own pace, fostering a deeper understanding.
  • Personalised Learning: Choose where to go, who to speak to and what questions to ask! Customised learning paths with quizzes and exercises empower students to take charge of their learning, addressing individual strengths and weaknesses.
  • Real-world Context: Our interactive adventures take students beyond the classroom, bringing to life global issues (the SDGs) through a local lens. In so doing, they showcase real-world applications of academic concepts, building connections, and fostering empathy.
A snippet from Zambales Interactive Adventure
  • Feedback and Assessment: Embedded quizzes and exercises provide instant feedback, helping you as a teacher to identify gaps and adapting your strategies.
  • Accessibility and Inclusivity: Anyone can ‘travel’ with us! With closed captions and assistive features, interactive videos ensure accessibility for all students, promoting inclusivity.
  • Collaborative Learning Opportunities: Interactive videos facilitate group discussions, debate scenarios, and peer assessments, fostering teamwork and communication skills.
  • And lastly, MAD Courses would like to highlight this key feature: the adventures are FUN!! 
View our Lobo Interactive Adventure Trailer here

We hope you visit madcourses.com to find out more about how you can take your students around the world, build connections and empathy, and foster a real sense of global citizenship now!

Tom Graham

August 15, 2023

READ MORE

"Teachers, do you struggle with finding genuine third party audiences for your student' service projects?"

We named our company Make A Difference for a reason - we are focused on not only making a difference through our financial and educational support with community partnerships but also by empowering students to make significant contributions to positive social change.

In addition to building empathy and fostering connection, we know that giving students the skills to become agents of positive social change is crucial. One powerful way to cultivate their potential is by encouraging them to share and pitch their social change ideas to authentic third-party audiences. Presenting to others outside their school or family can help students to foster confidence, witness the relevance of their ideas in the “real world” and get constructive feedback. 

Students develop confidence and effective communication skills when sharing their projects and ideas with others, especially outside of their social, familial and educational settings. Presenting their ideas before an external audience, such as community leaders, peers, experts, or organizations, instils a sense of purpose and validation in their efforts. Through this experience, students gain self-assurance, enhance their video creation skills,  public speaking skills, and learn to articulate their thoughts and beliefs persuasively, all of which are essential lifelong skills.

Engaging with a third-party audience also allows students to witness the real-world relevance of their ideas. It bridges the gap between classroom learning and practical application, emphasising the impact their initiatives can have beyond academic boundaries. Students see that their ideas have the potential to inspire change and contribute to meaningful societal transformation, motivating them to think critically, develop innovative solutions, and actively participate in shaping the world around them.

Pitching ideas to an authentic audience provides students with valuable feedback and the opportunity for collaboration. By interacting with external stakeholders, students receive constructive criticism, suggestions, and perspectives that can refine and strengthen their proposals. Furthermore, engaging with professionals and community members fosters collaborative relationships, allowing students to connect with mentors, experts, or organizations that can offer guidance, resources, or even partnerships to further their social change endeavors.

The ChangeMaker Launch Pad (CMLP)

For all of the above reasons, Make A Difference is really proud that in our flagship program for empowering young people to take informed action (the Changemaker Launchpad or CMLP - find out more here) we have “Launch Tracks” in which a student or a team submits their idea to an outside organisation! One of those is The Global Co Lab Network "Co Lab”. This small but mighty organisation empowers youth ages 13-35 with a focus on the United Nations Sustainable Development Goals (SDGs).  It does this with an annual global video contest, Teens Dream, and twelve virtual teen-led weekly gatherings, SDG Hubs addressing racial justice, gender equality, mental health, quality education, climate change, hunger, plastic pollution, wildlife conservation. MAD Courses’ CMLP scaffolds students to enter the Teens Dream challenge and join the SDG Hubs - a REAL LIFE opportunity for students to present to authentic third party audiences!

If you could pick an audience for YOUR student’s ideas, who would you choose? Why? 

We are looking for students to test the program with this launch track. Get in touch with Suji at suji@madcourses.com to try out the course in your classroom.

Tom Graham

August 15, 2023

READ MORE
OUR PARTNERS
We have partnered with over 50 leading schools, universities, corporations and non-profit organisations to create and share impactful stories with the world.
Our partners include
Get In Touch